Nike

This year's D11, China's premier e-commerce festival, was celebrated with two captivating brand stories—Soul of Basketball and Winter Solution. By merging the love of basketball with innovative warmth, we curated a diverse range of products appealing to a broad audience, from dual genders to sports enthusiasts and trendsetters. Our synergistic approach maximized impact on both brands and drove significant business growth. Aligning with Winter Solution's creative essence, we brought to life a theme of "Quirkiness Fun," blending winter elements with sports moments in visually striking sets. Tailored patterns maintained a consistent visual identity throughout the festival, enhancing brand cohesion.