Nike

The Nike Air Max Day 2020 campaign, themed "The Future is in the Air," is a forward-looking celebration that bridges past innovation with future possibilities. This year's focus introduces the cutting-edge Air Max 2090 and the sleek Verona, alongside a tribute to the iconic original Air Max that started it all. The campaign artfully blends nostalgia with futuristic vision, showcasing the evolution of Air Max through a dynamic journey from its roots to the horizon of urban style and technology. By highlighting the new additions alongside the classic, Nike not only pays homage to its heritage but also propels wearers into a future where the potential of Air technology knows no bounds. This playful yet profound narrative invites enthusiasts and newcomers alike to explore the legacy, innovation, and breath-taking design that Air Max continues to offer, ensuring that the future of sneaker culture is indeed, in the air.