As part of a special campaign in collaboration with Nike for Air Max Day 2017, HYPEBEAST teamed up with Eugene Tong, known as the "World's Best-Dressed Man," who rose to fame in New York after hailing from Taiwan. This image has remained unchanged for several years. Venturing into the realm of running, Eugene embarked on a personal journey, reflecting on his experiences in his hometown of New Jersey, Shanghai, and ultimately returning to New York. He recalled the aesthetic principles he had encountered in both Eastern and Western cultures. Captured through the lens of Australian director Jonathon Lim in the #KissMyAirs series, Eugene Tong dons the Air Max collection, delving into his inner journey and aesthetic evolution.
