adidas
EQT Chronicles: A Journey Through History, Design, and Passion

Creative
adidas
EQT Chronicles: A Journey Through History, Design, and Passion
Embark on a captivating exploration of the Adidas Originals EQT collection with "EQT Chronicles," a project that delves into the intricate tapestry of its history, design, and the profound passion it ignites among collectors. Unveiling the legacy from its inception, this narrative uncovers the defining ethos that has propelled EQT to iconic status, showcasing pivotal collaborations and milestones that have shaped its evolution. Decoding the design elements that distinguish EQT, this project delves into the fusion of form and function that underpins each sneaker, highlighting features like the Torsion system and the iconic three stripes that have become synonymous with the collection. Through intimate interviews with dedicated EQT collectors, "EQT Chronicles" amplifies the voices and personal stories of those who cherish these sneakers, unveiling the emotional connections and cultural significance that make each pair a treasured artifact. Celebrating the enduring impact of EQT on sneaker culture, this project serves as a testament to its timeless appeal and profound influence on the world of athletic footwear, weaving together a narrative that transcends trends and resonates with the hearts of enthusiasts worldwide.