As part of a special campaign in collaboration with Nike for Air Max Day 2017, HYPEBEAST teamed up with Lil Buck, hailing from Memphis, who learned the local traditional dance style of Jookin from the streets. This art form, later dubbed "street ballet," propelled Lil Buck to become a rising star in the field. Following his representation for brands such as Louis Vuitton and Apple, we enlisted Lil Buck to interpret Nike's latest creation, the VaporMax sneakers, through dance. Renowned director Vernie Yeung was invited to capture this performance, showcasing movements akin to dancing on air.
