As part of the I.T. group, sift is a renowned specialty cake store. I was tasked with creating a series of festive campaigns to promote sift's offerings throughout the year, including holidays such as Halloween, Christmas, Valentine's Day, Easter, and Mother's Day.
For each campaign, I worked closely with sift's pastry chefs to conceptualize the designs and flavors. I then directed the product photoshoots, ensuring the visuals captured the essence of the seasonal themes and showcased the cakes in an appetizing and aspirational manner.
In addition to the photography, I also oversaw the development of comprehensive marketing collateral to support the campaigns. This included digital assets for social media, email newsletters, and the sift website, as well as printed materials such as in-store posters and packaging.
The festive campaign collaborations allowed sift to engage its customers throughout the year, driving seasonal sales and strengthening the brand's reputation as a purveyor of premium, artisanal cakes. The campaigns were well-received, with positive feedback from both the client and the target audience.
