The Nike Locker Room, created by Razorfish Hong Kong, won the Global Smartie Award (Mobile Website) in New York. Daniel Bonner, Razorfish Global Chief Creative Officer, praised the project for transforming Nike's retail business and empowering brand fans. Razorfish Hong Kong was the only APAC agency nominated, recognized for innovation in mobile marketing. The project aimed to engage Hong Kong sneaker enthusiasts directly, bypassing speculators. Razorfish Hong Kong was also named Global Agency of the Year for its outstanding use of mobile marketing.
