In collaboration with Nike, HYPEBEAST launched a special campaign for Air Max Day 2017. As the countdown to March 26 approached, we partnered with Nike to produce three #KissMyAirs documentary videos. We enlisted three emerging Asian directors - Yuen Hsieh, Vernie Yeung, and Jonathon Lim - to capture the essence of the event through their lenses. Through their creative vision, we aimed to showcase the stories of singer Chris Lee, street ballet dancer Lil Buck, and fashion icon Eugene Tong, who are influential figures in music, cultural arts, and fashion, known as Revolutionair pioneers. These individuals have made significant impacts on a global scale, each crafting their own unique lifestyle narratives.
