Nike Team Sport: Customizing the Game; Nike Team Sport involved creating a comprehensive solution for customers to design and personalize their own team jerseys across various sports, including basketball, soccer, and fan wear. My role encompassed conceptualizing and directing photo shoots showcasing the customization process and final product, ensuring high-quality visuals for marketing and promotional materials. I also designed the user interface and user experience for a mini program, allowing users to easily navigate the customization process, selecting colors, logos, fonts, and other design elements. This project resulted in a comprehensive platform that empowered customers to express their team pride and individuality through personalized jerseys, contributing to increased engagement and sales for Nike Team Sport. This project showcased my skills in visual storytelling, UX/UI design, and project management.
