Creative | AI
What I do
Crafting Experiences with Architecting
High-Velocity Growth
through Creative Engineering & AI.
Creative Director with a Computer Science
background,specializing in full-funnel performance
and AI-automated production for global brands
like Nike, Chanel and Conair etc.
Creative Direction & Growth
Leading full-funnel creative vision for global brands, bridging the gap between brand storytelling and performance marketing to drive measurable growth.
AI-Augmented Concepts
Utilizing Generative AI to rapidly prototype innovative concepts, enabling high-velocity creative sprints that align with real-time strategic objectives.
Brand Ecosystem Strategy
Developing scalable creative strategies that differentiate brands in competitive markets and drive unified visual identity across global touchpoints.
Full-Funnel Brand Systems
Architecting consistent, high-trust brand identities for digital-first ecosystems, ensuring coherence from top-of-funnel awareness to conversion.
Product-Led Design
Crafting visually engaging digital products and assets that prioritize user trust, clarity, and engagement in the fintech and AGI space.
UI/UX Design
Applying branding elements to create user-centric interfaces and seamless digital experiences that enhance brand perception and digital performance.
Strategic Culture Leadership
Fostering a high-performance, inclusive team culture rooted in psychological safety, open feedback, and shared ownership of results.
AI Empowerment & Mentorship
Mentoring multidisciplinary teams on AI-integrated workflows, shifting creative mindsets from manual execution to strategic automation.
Stakeholder Alignment
Articulating complex creative rationale to global stakeholders, ensuring creative initiatives are perfectly aligned with business KPIs.
Data-Driven Optimization
Utilizing performance metrics and A/B testing insights to inform creative decisions, optimizing content variations to improve CTR, CVR, and ROAS.
Production Automation
Developing proprietary AI workflows to automate asset generation, reducing delivery cycles from weeks to days while maintaining high visual craft.
Agentic Creative Workflows
Incorporating LLMs and AI agents into the creative process to personalize user experiences and scale high-fidelity assets for global campaigns.
AI Engineering & Automation
Hands-on mastery of Cursor, Claude 3.5, Gemini Pro, and Magnific AI to build automated creative pipelines and code-driven design solutions.
Visual Generation Stack
Expertise in Midjourney, Stable Diffusion, Higgsfield, and Spline to create high-fidelity 3D and motion assets at competitive speed.
Modern Web Development
A Computer Science foundation in Next.js, Tailwind CSS, GSAP, and Three.js, enabling the creation of interactive, high-performance web experiences.
